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Experience
Product Designer
Education Walkthrough
2/2023 – Present
- Implemented a comprehensive design system to ensure uniformity and coherence in both mobile and desktop applications.
- Revamped onboarding user flows to enhance user completion rates for initial tasks within the application, streamlining the sign-up process by eliminating extraneous data entry.
- Designed user interface wireframes, user flows, interactions, and designs, for desktop application and mobile interfaces.
Cornerstone Group
Senior Graphic Designer
12/2007 – Present
- Orchestrated end-to-end design and production of marketing materials for 125 ISP and TV service providers, spanning ideation to delivery.
- Collaborated closely with the Art Director in devising strategic campaign approaches and creative concepts for over 200 advertising campaigns.
- Crafted impactful digital and print advertisements, to be strategically placed on prominent platforms such as Facebook, Instagram, websites, newspapers, bill inserts, and billboards.
- Designed engaging B2B marketing collateral, including magazines, brochures, newsletters, and catalogs, to enhance brand presence.
- Spearheaded the graphic design of a turnkey advertising program, adapting ad templates to align seamlessly with client brand standards.
- Produced web-ready graphics and dynamic animated GIFs for email newsletters, enhancing visual communication.
- Masterfully managed multiple concurrent projects, consistently meeting and exceeding tight deadlines.
- Pioneered the development and upkeep of an online advertising database utilizing WordPress, optimizing workflow efficiency.
- Expertly retouched and meticulously color-corrected photography, ensuring impeccable visual quality.
- Skillfully prepared files for pre-press and print production, ensuring flawless execution.
- Provided mentorship and strategic design guidance to junior designers, fostering growth within the team.
- Coordinated intricate project details with vendors, project managers, copywriters, and fellow designers, ensuring seamless project execution.
PimsPoints
Product Designer
7/2022 – 2/2023
- Led the design of the Parent Portal for the PimsPoints mobile application, improving user engagement and satisfaction.
- Collaborated closely with the user research team to develop a user experience strategy, ensuring alignment with user and business goals.
- Created user interface wireframes, user flows, and designs, implementing a design system for future scalability.
- Developed gamification rules and systems in collaboration with the design team, resulting in a significant increase in app engagement.
- Presented and effectively communicated revised information architecture, high-fidelity prototypes, and interactions to stakeholders.
- Prepared comprehensive Figma files and design systems for seamless hand-off to developers.
Self Employed
Graphic Designer
12/2007 – Present
- Conceptualize and create brand identities including logos, colors, and typography usage.
- Design print and social media marketing collateral to form a cohesive brand presence.
- Maintain and nurture client relationships from the initial consultation through billing.
- Diverse client base in several industries including food services, transportation, and real estate.
City of Fort Collins
Design Intern
12/2005 – 5/2006
- Created marketing collateral for various city events.
- Balanced multiple projects and deadlines from concept to production.
- Interacted with department directors to develop effective marketing communications. Work was frequently featured in The Recreator, a city-wide magazine.
Education
Colorado State University, 2006
Bachelor of Fine Arts, Graphic Design Concentration
General Assembly, 2022
UX/UI Design Immersive